The project aims to improve the visual brand identity of the town to ignite and restore a sense of belonging and pride in the local community and promote regeneration. Extension of brand touchpoints to enhance engagement and communication with the public to grow the visual urban identity, optimizing low-cost bottom-up strategies.  

A personal research project presented in the form of a publication with consideration to the design layout of content to suit the professional target audience. 

To encapsulate a heritage and cultural event in order to capture the attention of a younger audience with the use of contemporary aesthetics and colours. Strong visual connections made to the Wolsey 550 Ipswich project.

A clear map to help the audience navigate various locations and attractions whilst interpreting the voice and ideals of the local Ipswich youth.